iOS 14 — Affise

Preparing for iOS14: Affise Enables Probabilistic Attribution

Affise Academy — Wed, 14 Apr 2021 12:03:01 +0000

With the App Tracking Transparency Framework, Apple emphasized its position on data privacy and intention to give its users a more transparent choice to protect their privacy and information. Sounds like a reasonable introduction in 2021 when privacy is one of the central issues for every online business. However, this step challenges a large part […]

Сообщение Preparing for iOS14: Affise Enables Probabilistic Attribution появились сначала на Affise.

Affise provides SKAdNetwork integration for Ad Networks

Affise Academy — Thu, 01 Apr 2021 13:21:46 +0000

We’re witnessing a massive change in the industry, with the iOS 14 release fundamentally changing the way attribution works in mobile performance marketing. Apple’s new App Tracking Transparency (ATT) policy will significantly limit access to user-level data by obliging iOS mobile apps to ask for user consent before tracking them or accessing their device’s advertising […]

Сообщение Affise provides SKAdNetwork integration for Ad Networks появились сначала на Affise.

Affise and Mobile Attribution Platforms respond to iOS 14 Update

Affise Academy — Thu, 11 Feb 2021 13:15:39 +0000

In the digital world, when it concerns our access to knowledge, news, commercial services, social communications, we prefer freedom and transparency over control and restrictions. However, alongside freedom, internet users reserve the right to protect their privacy. After the volume, velocity, and variety of data peaked, digital marketing has run into difficulties in tracking advertising […]

Сообщение Affise and Mobile Attribution Platforms respond to iOS 14 Update появились сначала на Affise.